Overview

The project ran with [REDACTED COMPANY NAME] was between October and December of 2025. The current owner, decided to leave is old job to take over the business full time. [REDACTED NAME] acquired most customers locally through word of mouth, as most roofing businesses do. But as the slow season approached they needed more leads coming in from different sources. Call it perfect timing, but it was at that exact moment in time that we decided to reach out to them.

STRATEGY
DESIGN
AD CAMPAIGN
WEB DESIGN
VIDEO

The Challenge:

[REDACTED COMPANY] ranked first organically, but only in a small, lower income area with limited demand. That ceiling meant no matter how good his organic presence was, there weren't enough local jobs to grow the business. He needed to expand into new counties, but Central PA's roofing search volume is low even across a wide service area, so search ads alone were never going to generate enough lead volume on their own.

The Solution:

We built a combined strategy instead of relying on one channel. Local Service Ads captured high intent leads from his existing area at the highest profitability we could sustain, while Google Search Ads targeted asphalt shingle roof replacements across 7 surrounding counties, extending reach well beyond [REDACTED AREA]. Search alone couldn't carry the volume given how thin demand is across [REDACTED AREA] (part of why I'm selective about roofers' service areas when deciding who to work with now), so LSAs filled that gap while search expanded his footprint. The result was a $124 CPA turning $6,977 in ad spend into 56 leads, 7 booked jobs, and just under $70,000 in new business across 2 months, all without touching referrals or undercutting the bids that kept jobs profitable.